Sports betting in Nigeria has really taken off since the mid-2000s, with thousands of sports betting retail outlets located all around the major cities and towns.
Since the 2010 World Cup in South Africa, online sports betting has also started to gain in popularity with many local Nigerian sports betting companies now offering sports betting via shops, desktop and mobile platforms.
One such company is Premier Lotto, the owner of Nigeria’s largest lotto brand, Baba Ijebu. Premier Lotto offers lottery and sports betting retail games, as well as the ability to place online sports bets and lottery bets through its website – www.premierbet.ng
Baba Ijebu Sport Betting in Nigeria Trivia: It is estimated that around 60 million Nigerians bet on sports at least once per week, with football betting making up nearly all of the stakes.
Customers delight in being able to pick several teams and placing them into what is known as a football accumulator. The attraction of picking several teams into one bet is the multiplier effect, where for a stake of say ₦100 you can have the chance to win hundreds, if not millions, of Naira if all the teams win.
The English Premier League is the most popular league to watch and bet on for Nigerians, but they also choose to bet on other major European leagues, including the ones in Spain, France, Italy and Germany.
What stands Baba Ijebu.ng out from several local competitors is the fact they are fully regulated and licensed by both federal and local state gaming boards.
With Premier Lotto having been incorporated since 2001, customers can rest assured that when depositing and staking through Baba Ijebu, not only is their money and customer account details safe and secure, they will always get paid in a timely and accurate manner.
Baba Ijebu.ng is also able to offer the most competitive odds in the market place, due to the fact they run and own their gaming platform, compared to many local brands that share software suppliers, meaning they have no control on the betting odds presented, or introducing new product features.
For fans of lotto, the fact you can also play any of the daily Baba Ijebu lotto games through the premierbet.ng website is another big pull, as customers can pick and play their numbers from the comfort of their own mobile phones and computers.
As internet and mobile smartphones penetration continues to grow, Premier Lotto is well positioned to be not only the largest online and offline gaming company in Nigeria, but more than likely the whole of Africa.
With a brand that is known for being trusted and fair, added to an online product offering that is superior to what is in the marketplace, the question worth asking, is why would you choose to bet anywhere else?